With the new release of the iPhone 4, Apple has adopted some new advertising techniques in order to get more customers. Using the iPhones’ GPS trackers, Apple can track the locations of all their iPhone users simultaneously. With this information Apple can find where the greatest cluster of people gather, so that they know where the best places to advertise their products are.
The iPhone 4 provides more value via its location based apps. I would say this is where the most value comes from using the GPS capable iPhone 4. For instance, if you need a double shot of espresso, all you have to do is to type coffee into your location aware map and all nearby coffee shops will pop-up on your screen.
Just to cover the basics, top-line new iPhone 4 features include:
- A new form that is thinner (by 24%) than the iPhone 3GS, has more squared-off edges, a metal frame, and separate buttons for volume control.
- A front and back camera. The back camera takes nicer pictures, with 5 megapixels, and includes an LED flash.
- A higher-resolution display (960×640 pixels, 4X more) in the same-size, 3.5-inch screen.
- Powered by a super-fast proprietary Apple A4 chip.
- Larger battery, lasting as much as 40% longer.
- Pricing: $199 for the 16GB version, $299 for 32GB.
- On sale June 24.
Finally, new feature called “Compass” will tell you what is your coordinates relative to your position. App will show your position while you are rotating with your iPhone 4 GPS enabled Smartphone.